Why Video?

If you have not been paying attention to marketing trends lately, video content marketing has been helping businesses grow by leaps and bounds compared to traditional marketing.  Just take a look at what the results of some recent market research have shown.  You can go with the trend or resist and end up like some of the big corporations who saw the light too late like Sears and Toys ‘R Us.

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Social Media Reach

Social video generates 1200% more shares than text and images combined

-Brightcove

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Conversions

70% of marketers claim video produces more conversions than any other content.

-Vidyard

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Millenials

74% of millennial find video helpful when comparison shopping.

-Animoto

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Negative Perception

62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

-Brightcove

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Organic Traffic

Video drives a 157% increase in organic traffic from search engines.

-Brightcove

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Revenue Growth

Businesses using video grow company revenue 49% faster year-over-year than organizations without video.

-Aberdeen

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