story + heart = action

“The beauty of our storytelling process is that it can also be applied as a decision making tool to unify a company’s or organization’s entire marketing message.”

Our storytelling process is what sets us apart from other video production companies.  Story is the buzz word in the marketing community but very few are able to accurately pinpoint the heart that is the key in maximizing the emotional impact of the company, brand, or non-profit organization.  Since people make decisions emotionally to use a company’s products & services, or help a non-profit, it makes sense to lead with the heart rather than facts or features in order to create the action desired.

The process we use is based on what social science has already proven to be effective.  A good story is based on four key ingredients – people, places, purpose and plot.  The beauty of our storytelling process is that it can also be applied as a decision making tool to unify a company’s or organization’s entire marketing message.

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